Objectified. Two thumbs way up.
Go see it. A nice reminder of why I love design... and further fuel for my dislike for ill thought out crap... there is no excuse.
We were lucky enough to get free tickets to the screening from the Directors sister, Sharon (from Lowepro marketing team)... what a great night out... the revamped Sundance Kabuki SF was brilliant... kicking back in a comfy seta with some good beers & snacks whilst watching a movie, I mean, come on... however, one couldn't help wondering, what with all the "creative types" and product designers in the audience, if one could sort out a movie chair that doubled as a restroom, as I missed a couple of minutes during the show... clearly the one down side of beer and movies.
Having made a movie on Helvetica, now this one on product design, I wonder what his next one will be...

