Time To Crack Open the Vegan Champagne
Our strategy of "Reach Out, Don't Sell Out" for this San Francisco niche brand continues to march on. VegNews, our most in depth and successful vegan brand to date, swept the floor at the Maggie Awards again this year.
VegNews Magazine took home Best Lifestyle Magazine for the second year in a row (our tone/voice and creative design guideline still cuts through the clutter years later it would appear)... and if that wasn't exciting enough, http://www.vegnews.com won Best Magazine Website the very first year they entered the category. As you can imagine, the Vertebrae crew popped a few corks, especially Aimee, who worked her organic cotton socks off on this one. We designed & developed the site with one goal; to become the premier vegan destination... which they are well on their way to achieving. VegNews is now well and truely more than a just magazine, it's the premier Vegan lifestyle brand.
We're delighted for our long time friends/clients Joe and Colleen and the whole VegNews gang. Fantastic, passionate business people who aren't afraid to stand up for what they believe in.
As the magazine/print news industry as a whole takes a hit, it goes to show that niche, is the future. Take note Small Business... trying to be all things to all people, aint cutting it these days.
Oh and if you're looking for a good bottle of local vegan champagne try: http://www.domainecarneros.com
Cheers!
Here's who we we're up against for
Best Lifestyle Magazine
944
Ode
Singular
Vegetarian Times
VegNews Magazine
Here's who we we're up against for Best Consumer Website
Backpacker
Chow.com
Yoga Journal
PC World
VegNews.com
