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July 2009

Vertebrae

We're the little branding agency with the big cajones.

We give businesses the courage to stand for what they believe in and to focus in on the like-minded people who will give a damn.

Small businesses... be empathic... be human... be nimble... be brave... be happy... because that's what the big brands struggle with. It's your sling shot, use it.

www.vertebrae.us
getabackbone@vertebrae.us

T: 415 701 7070

Vertebrae, Inc.
Schoonmaker Point Marina
85 Liberty Ship Way
Warehouse Space 101
Sausalito
California 94965

A beer for the best typo:
blogtypos@vertebrae.us

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July 28, 2009

Yahoo. Searching for a connection.

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Hey we're ingenious geeks too... and unlike those smart-asses over at Google... we're down to earth, approachable, fun, lovable geeks... you'd like us. Yahoo try the human approach to launch their refreshed website.

 http://mashable.com/2009/07/28/yahoo-homepage-video/

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July 20, 2009

You are what you eat

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Food-inc_large
 

 

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July 14, 2009

Keepin' it Real

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Stop worrying about what you think you are supposed to act like, or worrying about what others are doing. Act from the heart, and be proud of what makes you unique. Do you think this move is in the President handbook?

Barack-obama-basketball-march-

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July 12, 2009

A Godin not so Oldie

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http://www.ted.com/index.php/talks/seth_godin_on_the_tribes_we_lead.html
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July 12, 2009

A Godin Oldie from 2003

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http://www.ted.com/talks/seth_godin_on_sliced_bread.html

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July 8, 2009

Less is more funny

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http://www.theonion.com/content/video/apple_introduces_revolutionary

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July 8, 2009

We couldn't agree more.

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(download)
Click here to download:
We_couldnt_agree_more..zip (72 KB)

Bold work by Pentagram for London Design Festival.

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July 7, 2009

Sans Francisco

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3675678017_8c1e14d7f8_o
Digging this typography.

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July 6, 2009

Ritual Coffee street style spotted

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Dsc_3848_large

Do a good job at connecting with your audience, and they'll tell your story for you. This one's a little blood thirsty for our tastes, but hey, it's awesome all the same. Cut me and I bleed Ritual... now that's a connection. Cheers to the peeps on the street for the image.

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