Lowepro. The Trusted Original®

Lowepro, the inventors of high-performance camera bags, get a backbone. A big shout out to all the crew at Lowepro, as our strategy and design direction launches globally. The originators of their category found that every Tom, Dick and Harry thinks they can make tools for photographers thesedays. It was time to clearly inform photographers who the leader in innovation is, to avoid them being let down by lesser products that don't perform. We cut through the clutter to remind photographers who the O.G. is. Also take a peak at their newly focussed (excuse the pun) flagship publication Loweprofessionals™ by Vertebrae. www.lowepro.com

http://issuu.com/lowepro/docs/brochure-2010.1-lowres?mode=embed&layout=ht...

Dyson Fans

We love Dyson. Brilliant engineering/invention meets equally brilliant design/branding. 
We recently stumbled on his latest invention: http://www.dysonairmultiplier.com/

Whilst we were at it we thought we'd also post an old article which contains his thoughts on marketing (which aligns with our belief of "selling it like it is")  http://www.independent.co.uk/news/media/james-dyson-why-bother-with-advertising-if-you-can-get-editorial-427933.html

We've also posted a press ad we like for his revolutionary vacuum design.

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